We’ve taken out the unnecessary ingredients found in other toothpastes. We’ve used all EWG grade 1 ingredients (excluding the peppermint which was recently downgraded to grade 4) that are from naturally sources or naturally derived. We want to make we know what we’re putting in our mouths.
Like all aluminum tubes, the ends should be cut off with scissors or shears so that the inside can be adequately cleaned. Aluminum can then be forever recycled!
Given the abrasive materials in the toothpaste, the same materials that are used to clean our teeth, constantly closing against an aluminum nozzle can lead to corrosion. We thought it would be best to prevent this from happening by switching to a plastic cap and nozzle. We’ve tried to minimize the amount of plastic used by using the smallest caps!
Some people don’t like fluoride in their toothpaste with the amount of fluoride already available in our tap water. Please provide us with feedback because your feedback is what drives our innovation in future products.