The juni Natural Toothpaste

Calcium carbonate is a common substance found in rocks. Its most common natural forms are chalk, limestone, and marble. Calcium carbonate is a mild abrasive which helps to safely remove plaque when brushing and gently polishes away surface stains. Say hello to pearly whites!

EWG Score: 1

Sorbitol is a naturally occurring sugar alcohol with a sweet taste that is found in many edible fruits, berries, and vegetables. We use sorbitol in our toothpaste to give our toothpaste a nice taste and for its superior ability to retain moisture

EWG Score: 1

Scutellaria baicalensis, also known as Baikal skullcap or Chinese skullcap, is a species of flowering plant. In our toothpaste, we are using the root extract to act as a natural preservative and humectant. 

EWG Score: 1

Xanthan gum is a gum formed during the fermentation of vegetable matter. Our ingredient is considered safe by the Food and Drug Administration and used as a direct addition to our toothpaste as a thickener and stabilizer. 

EWG Score: 1

Sodium Cococyl Glutamate is derived from coconut oil and is used as a surfactant in our toothpaste to give it its foaminess. Alternatives include using petroleum derived products but we wanted to give you the texture in a natural way. 

EWG Score: 1

Sodium Cocoyl Isethionate is derived from the fatty acids of coconut oil and used as a surfactant to provide the all-natural foaminess of our toothpaste. 

EWG Score: 1

Menthol is a substance naturally found in mint plants such as peppermint and spearmint. It gives a cooling sensation. It is often used to relieve minor pain and irritation and prevent infection. Our toothpaste has a delicious minty fresh flavor and scent with the help of this ingredient, leaving your mouth feeling refreshed.

EWG Score: 1

This ingredient inhibits the growth and reproduction of bacteria that cause gum disease and tooth decay. It makes an excellent addition to our toothpaste and works hard to keeps your gums and teeth cavity free while giving it an all natural sweetness.

EWG Score: 1

Xylitol is a natural substance that can be found in plants, fruits, and vegetables and is even produced in the human body. It’s used in the juni toothpaste to give you a cooling sensation and also to reduce tooth decay. 

EWG Score: 1

Also known as pennyroyal, mentha pulegium is a type of mint that is native to Africa, the Middle East and Europe. By crushing the leaves, the oil can be extracted to provide our toothbrush a strong minty smell that is similar to spearmint. 

EWG Score: 1

Extracted from peppermint, this ingredient is used in combination with other oils to give our toothpaste its fragrance. 

EWG Score: 4

This is a plant-derived oil made from spearmint leaves. This naturally sourced oil is extracted from spearmint and is used in combination with our other natural oils to provide the fragrance and flavor of our toothpaste. 

EWG Score: 1

Sodium chloride (or salt) acts as a gentle abrasive, capable of removing stains from teeth. It also helps create the paste-like consistency that gives us that satisfying brush each time and keeps bacteria at bay.

EWG Score: 1

Silica is one of the trace minerals your bones must have to improve their strength and density and is abundant on earth. Silicon dioxide is derived from silica and is used as an abrasive to help remove plaque from your teeth and remove stains for a whitening effect. 

EWG Score: 1