The juni Natural Toothpaste

Use our natural toothpaste to leave your mouth feeling minty fresh and clean. Made for you and the earth in mind.
  • Why We Love It
  • Details
  • Only natural and naturally-derived ingredients that are necessary for a clean mouth
  • Packed in an aluminum tube that's forever recyclable
  • Fluoride-free
Our dentist-designed toothpaste only contains natural and naturally-derived ingredients so that only the essential ingredients are used to provide for your oral care. Instead of using harmful preservatives, we use ingredients like essential oils and plant-derived extracts like scutellaria baicalensis.

The juni Natural Toothpaste

What's Inside

Learn more about what is used to make our products below.

Calcium Carbonate

Calcium carbonate is a common substance found in rocks. Its most common natural forms are chalk, limestone, and marble. Calcium carbonate is a mild abrasive which helps to safely remove plaque when brushing and gently polishes away surface stains. Say hello to pearly whites!

EWG Score: 1


Sorbitol is a naturally occurring sugar alcohol with a sweet taste that is found in many edible fruits, berries, and vegetables. We use sorbitol in our toothpaste to give our toothpaste a nice taste and for its superior ability to retain moisture

EWG Score: 1


Glycerin is a non-toxic odorless, colorless viscous liquid that is slightly sweet tasting. In our oral care products, glycerin adds body and consistency and prevents them from drying out.  It’s the ingredient we thank for leaving your mouth feeling fresh and minty.

Scutellaria Baicalensis Root Extract

Scutellaria baicalensis, also known as Baikal skullcap or Chinese skullcap, is a species of flowering plant. In our toothpaste, we are using the root extract to act as a natural preservative and humectant. 

EWG Score: 1

Xanthan gum

Xanthan gum is a gum formed during the fermentation of vegetable matter. Our ingredient is considered safe by the Food and Drug Administration and used as a direct addition to our toothpaste as a thickener and stabilizer. 

EWG Score: 1

Sodium Cocoyl Glutamate

Sodium Cococyl Glutamate is derived from coconut oil and is used as a surfactant in our toothpaste to give it its foaminess. Alternatives include using petroleum derived products but we wanted to give you the texture in a natural way. 

EWG Score: 1

Sodium Cocoyl Isethionate

Sodium Cocoyl Isethionate is derived from the fatty acids of coconut oil and used as a surfactant to provide the all-natural foaminess of our toothpaste. 

EWG Score: 1


Menthol is a substance naturally found in mint plants such as peppermint and spearmint. It gives a cooling sensation. It is often used to relieve minor pain and irritation and prevent infection. Our toothpaste has a delicious minty fresh flavor and scent with the help of this ingredient, leaving your mouth feeling refreshed.

EWG Score: 1

Steviol glycoside

This ingredient inhibits the growth and reproduction of bacteria that cause gum disease and tooth decay. It makes an excellent addition to our toothpaste and works hard to keeps your gums and teeth cavity free while giving it an all natural sweetness.

EWG Score: 1


Xylitol is a natural substance that can be found in plants, fruits, and vegetables and is even produced in the human body. It’s used in the juni toothpaste to give you a cooling sensation and also to reduce tooth decay. 

EWG Score: 1

Mentha Pulegium Oil

Also known as pennyroyal, mentha pulegium is a type of mint that is native to Africa, the Middle East and Europe. By crushing the leaves, the oil can be extracted to provide our toothbrush a strong minty smell that is similar to spearmint. 

EWG Score: 1

Peppermint Oil

Extracted from peppermint, this ingredient is used in combination with other oils to give our toothpaste its fragrance. 

EWG Score: 4

Spearmint Oil

This is a plant-derived oil made from spearmint leaves. This naturally sourced oil is extracted from spearmint and is used in combination with our other natural oils to provide the fragrance and flavor of our toothpaste. 

EWG Score: 1

Sodium Chloride

Sodium chloride (or salt) acts as a gentle abrasive, capable of removing stains from teeth. It also helps create the paste-like consistency that gives us that satisfying brush each time and keeps bacteria at bay.

EWG Score: 1

Silicon Dioxide

Silica is one of the trace minerals your bones must have to improve their strength and density and is abundant on earth. Silicon dioxide is derived from silica and is used as an abrasive to help remove plaque from your teeth and remove stains for a whitening effect. 

EWG Score: 1

The juni Natural Toothpaste

What Our Customers Say


If the answers you're looking for are not found below, see our About page or reach out to us!

  • Does it come with the toothpaste wringer?

    The toothpaste wringer is only included in the starter kit. Otherwise, our toothpaste wringer should be purchased individually. We did this so that you wouldn’t receive an unnecessary wringer with each toothpaste order!
  • Does the toothpaste contain fluoride?

    No, our toothpaste is fluoride free.
  • Why is the tube outlet made out of plastic?

    The same materials that are used to clean our teeth can cause corrosion of an aluminum outlet as we constantly open and close the cap. We thought it would be best to prevent this from happening by switching to a plastic cap and nozzle. We’ve tried to minimize the amount of plastic used by using the smallest caps!

  • How can the toothpaste tube be recycled?

    The toothpaste needs to be washed out before throwing the aluminum in the recycle bin. Cut the ends, open the tube into a flat sheet, wash out the residual paste and recycle! Be careful while handling the sharp metal edges. And remember, aluminum can be recycled over and over again!
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In proud partnership with 1% for the Planet, we donate 1% of your purchase towards environmental causes.

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